About Sam
I have a positive outlook, and a bias for action

I am a highly experienced Senior Product Designer with over 9 years in the field, including over 3 years in a Team Lead role, I am driven by a passion for crafting impactful, accessible, user-centered solutions and delivering tangible results via responsive and native mobile experiences. My journey at Q4 Inc. was pivotal, culminating in leading the design for multiple products, as well as establishing and evolving a new design system to support a consistent experience across multiple products, built with design tokens and Figma expertise. Within a year, I was promoted to Product Design Team Lead, where I guided a team of designers and fostered a collaborative environment focused on both leadership and individual contributor work.
My approach is deeply rooted in customer obsession, leveraging customer feedback and direct user research, as well as collaborating closely with customer-facing colleagues to thoroughly understand and address user pain points. I thrive in cross-functional settings, working closely with Product Managers, Engineers, and other stakeholders to contribute to strategic vision and drive projects forward from concept to launch. My collaborative approach extends to understanding technical opportunities and limitations, ensuring holistic and user-focused solutions that are both feasible and impactful.
Maintaining a work-life balance
I don’t just work, though. I have a dog, Pepper, who has been my best friend since puppy-hood. We like to go on walking and hiking adventures together, or just snuggle on the couch. I also love kayaking on the lake at the cottage, amateur photography, sketching and drawing, and crocheting in my downtime. I love meeting new people, and am constantly blown away by how much I can learn from others around me.





